KUYICHI - CLIENT STORY
Kuyichi is a sustainable fashion brand, pioneering for over 20 years, crafting garments from organic and recycled materials that are vegan, timeless, and ethically made to last. Together with Kuyichi, we worked on the “Make the Switch” campaign to embrace the cotton in conversion revolution and launch their new stunning collection. We worked on a PR strategy, video campaign, captivating photoshoot, and strategic influencer marketing to gain significant brand awareness. The campaign aimed to emphasize
the importance of ethical fashion choices and the significance of certified organic cotton
in consumer decisions.
CLIENT CHALLENGES
Kuyichi faced the dual challenge of creating an engaging campaign to showcase their impactful work while also expanding their reach to gain the brand awareness they rightfully deserved and disseminate their message effectively.
OUR WORK
We conceptualized, produced, and launched a comprehensive campaign, spearheading the production of captivating videos and compelling photo shoots.
Our team meticulously crafted PR and influencer marketing strategies, ensuring that Kuyichi's message resonated far
and wide.
THE CAMPAIGN RESULTS
Our efforts yielded great results. Through our dynamic video campaign, photoshoot, and strategic influencer collaborations, we successfully reached over 3 million individuals, securing coveted features in 6 esteemed publications such as
JAN MAGAZINE, TEXTILIA, BEDROCK, and HAPPY TIMES.
"Mumster is dedicated to delivering results and they go above and beyond to ensure success. They were proactive in their approach and were always willing to adapt and make changes as needed to achieve the best outcome."
— Kevin Amstelveen, Marketing Manager at Kuyichi.
LET'S COLLABORATE!
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