RethinkRebels is a fashion agency based in The Netherlands that helps fashion companies make the transition to be more sustainable. RethinkRebels launched an online academy for fashion professionals who want to make a real impact in the textile industry. They condensed 20+ years of industry knowledge into four distinct courses and shared handy secrets to make an immediate impact to get others to make long-lasting, positive changes.


Their main challenge was coming up with a successful strategy to launch their academy in an effective way specified on their new target audience. As targeting a new audience with a new product is always a challenge, it was essential to find a balance between their existing target audiences, products and successful strategies and combine these with the new target audience's approach.


We contributed to the successful event by producing the video content for the online academy courses, crafting the video advertising for the successful academy launch, and filming the after-movie. We also did an E-mail marketing strategy, organised an insightful webinar for fashion professionals, and put together the live launch event, which was shaped in the same way as the RethinkRebels Academy is designed: accessible, inspiring, and actionable.


The campaign resulted in a successful webinar with 175 attendees and a fully packed invite-only live event with 50 guests. After the launch, we provided RethinkRebels with our advice to build on this success and keep momentum. After a successful collaboration, we are now building on these results with a long-term partnership.

Working with MUMSTER gives you so much positive energy. The MUMSTER team really brings out the best of you!

—Rachel Cannegieter, founder of Rethink Rebels.


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