THE SWAPSHOP - CLIENT STORY
The Swapshop is a fashion pioneer based in The Netherlands that’s working to push the circular economy forward and build a community of conscious individuals who renew their wardrobes sustainably. Together with The Swapshop, we worked on “The High Hopes” campaign to launch their innovative product, “The Puffer”, the first product of the future circular product line. With this campaign, we showcased their vision for a waste-free fashion future and their pioneering path to circularity in collaboration with their partners.
CLIENT CHALLENGES
The goal was to motivate everyone to contribute to the circular textile industry.
OUR WORK
Finally, we organized and produced the campaign’s launch event, creating a platform for engagement and discussion and bringing leading voices in the circular textiles industry together.
THE CAMPAIGN RESULTS
The successful campaign reached over half a million people, being featured in prominent publications such as Marie Claire, Jan Magazine, Harper's Bazaar, and more. Also, over 100 people attended the launch event, including press and influencers.
MUMSTER needed very few words to understand exactly the result we were looking for. The result was better than expected! The documentary showed our personalities, hopes, dreams and ways of working so well!
— Monique Drent, co-founder of The Swapshop.
DISCOVER THE SWAPSHOP’S JOURNEY WITH MUMSTER
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