The fashion industry is one of the largest polluters on earth, with a thirsty water consuming agriculture, dyeing houses, discarded textiles. But how to do better? From aceint materials like hemp, up to the leaf of Pineapple to using the waste of oranges into fibres or discarded textiles itself, explore the new possibilities using avoiding chemicals in fashion.
And how it works as we bring in back the textile industry to Europe? As we sent away many years ago because it was not economicly sustainable. Or were they wrong and do we need to consider other aspects than only the profit.
You are invited to the New Optimist who opened last year their New Factory in the heart of Amsterdam. How they do it and who are behind it?