MUMSTER - the sustainable fashion movement - is a conscious campaign agency founded by Chanel Trapman in 2016 as a reaction to the failing system of the fashion industry. As a young 22 years-old mother of her then 3-years-old son Mick, she was determined to set the right example for the next generation.


MUMSTER is always on the move to find fair and sustainable fashion initiatives to collaborate and raise awareness about the fact we need to change the current fashion system together and to inspire everyone to take action and make a positive impact in the fashion industry in their own way.


We connect people, from consumers to government, through our creative conscious campaigns. We believe it is important to not only empower the like-minded initiatives that are working toward the fair and sustainable fashion system; for us, it is even more essential that our conscious campaigns contribute to the fashion industry as a whole.