No label can become green overnight; it takes a lot of time and resources. But above all, a fashion brand needs to have true intentions to make sustainable and transparent choices. Rather than truly integrating sustainability into their supply chain, unfortunately, a lot of companies use marketing tactics to paint a greener picture instead. This is what you should know about transparency and greenwashing.

Valentine's Day is obviously all about love. Commercial or not, love deserves to be celebrated in a big way as far as we're concerned. We believe that self-love is the most beautiful form of love. What better way to start celebrating yourself than feeling your best and sexiest in underwear that makes you glow? Underwear or lingerie that is comfortable, but also looks very good, creates something powerful.

This week it is the Week of Circular Economy in The Netherlands, a perfect moment for us to launch the campaign in collaboration with circular brand MUSA Intimates and the Fashion for Good Museum. This campaign shows you how you can make a positive impact on yourself and your surroundings with choosing the right underwear!