State of Fashion
State of Fashion is an international fashion platform that provides a stage for alternatives to the current fashion system, critically reflecting on the fashion industry.
Tasked with raising global awareness for the 2024 Biennale 'Ties that Bind', we delivered a powerful campaign that resonated across four continents.
From Arnhem to Nairobi, Bengaluru, and São Paulo, we amplified the platform’s mission to critically challenge the fashion industry and connect communities worldwide.
Campaign - Ties that Bind
We managed every aspect—from the press opening and media partnerships to influencer collaborations and organizing a VPRO Tegenlicht event. Our creative content, including a campaign video and aftermovie, brought the Biennale’s theme, Ties that Bind, to life across all channels.
A small gasp of the mainstream media outlets we reached are NRC, Volkskrant, Wallpaper, Dazed, Vogue, and Trouw, and beyond.
Campaign Results
The results? A remarkable doubling of visitors to over 48,000 and 65+ international publications covering the event.
By capturing attention worldwide, MUMSTER not only achieved the goals but also helped State of Fashion lead a global conversation on the future of fashion.
The amount of all positive PR was enormous! We are very happy with this outcome. We are looking forward to continue our collaboration. The flexibility of Mumster is noteworthy.
Iris Ruisch, Director State of Fashion
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