Lisa Marin
Founder Lisa Marin faces the challenge of not only captivating her target audience with the stylish design of her bags but also immersing them in the story behind each piece. Her goal was to prove that style and sustainability can go hand in hand.
Another challenge is the reputation of plant-based leather compared to real leather. Debates surrounding its quality compared to real leather and its overall environmental impact add layers of complexity to the narrative.
Campaign - Take a moment
We partnered with True Cost Label to conduct a life cycle analysis (LCA) of Lisa Marin's bags, measuring their environmental impact. This allowed us to transparently compare the effects of apple waste leather with real leather. You can read the full analysis here.
We also designed, produced, and launched the entire campaign, including a video and photo shoot. To maximize its reach, we implemented strategic PR and influencer marketing efforts. Finally, we organized and produced a captivating launch event in the heart of Amsterdam.
Campaign Results
Our successful campaign made waves, reaching over 1 million people via features in renowned magazines like JAN.NL and Mirror Mirror. Also, there was a resounding 100% attendance from our list of attendees at the event, including influencers and journalists.
I decided to collaborate with MUMSTER and it exceeded all of my expectations. I'm so happy with the results!
Lisa Eggen, founder of Lisa Marin
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