TRUE COLORS- Community Session | New Optimist

How sustainable textile dyeing can move from niche to norm.

Color and paint are not just aesthetic choices in the clothing industry; they are fundamental elements that shape trends, define brands, and capture consumer attention. From vibrant hues to subtle shades, the use of color and paint permeates every aspect of garment production, influencing design, marketing, and consumer preferences. In this community session, they delve into the significance of color and paint in the clothing industry, exploring how sustainable alternatives can become standard practices, driving positive change across the fashion industry.