RethinkRebels Academy Launch

We were honored to launch the RethinkRebels online academy for fashion professionals who want to make a real impact in the textile industry. Rachel Cannegieter, the founder of RethinkRebels and her team of experts have poured their extensive knowledge and experience into an immersive online training program. Drawing from over 25 years in the fashion industry, this program equips learners with powerful tools, proven strategies, and handy secrets to make an immediate impact and get others to make long-lasting, positive changes.


Launch Event
The official live launch event was shaped in the same way as the RethinkRebels Academy is designed: accessible, inspiring, and action-oriented. With a stellar turnout of over 50 fashion professionals, including notable brands like Cradle 2 Cradle, Kings of Indigo, Wehkamp, Carhartt, Fabienne Chapot, and Maium represented, we kicked off the academy with great enthusiasm.

The event was officially kicked off by Rachel Cannegieter’s speech on the premises of the first circular clothing factory in Amsterdam. Meanwhile, New Optimist founders Xander Schlager and Nelleke Wegdam showed on a factory tour their expertise in running a fashion business that is both circular and profitable. Attendees also enjoyed a dynamic workshop led by academy professor Natasja van Schaik, exploring human-centered design and effective change management strategies.

The launch event marked the beginning of a transformative journey, as we welcomed fashion professionals committed to driving positive change in the industry. Together, we are poised to reshape the future of sustainable fashion! Click here to check Rethink Rebels Academy website for more info about the courses.

Our Work – Full-Service Campaign:

  • Video production: online course videos, advertising videos & after movie.
  • Social Media (Advertisement) Strategy
  • E-mail marketing strategy
  • Webinar
  • Live event

Crafting the video advertising for the academy launch allowed us to capture the essence of RethinkRebels’ mission and showcase their commitment to sustainability and innovation. As well as for producing the video content for the online academy courses, was a rewarding experience, as we witnessed firsthand the meticulous attention to detail and high standards upheld by RethinkRebels. Their unwavering dedication to making a lasting impact in the fashion industry inspired us at every step.

We are proud to have contributed to their vision of a more sustainable future and are excited to continue collaborating on this remarkable journey of positive transformation in the fashion industry.

Watch here the after-movie from the academy launch:

Fashion United

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