February 6, 2023
The week of The Circular Economy: New Optimist’s groundbreaking garment factory
The week of the Circular Economy: watch our video report from the factory from circular fashion pioneer New Optimist
0 Comments13 Minutes
April 25, 2022
What you should know about greenwashing and transparency in the fashion industry
No label can become green overnight; it takes a lot of time and resources. But above all, a fashion brand needs to have true intentions to make sustainable and transparent…
0 Comments11 Minutes
February 14, 2022
A sexy and sustainable Valentine’s Day
Valentine's Day is obviously all about love. Commercial or not, love deserves to be celebrated in a big way as far as we're concerned. We believe that self-love is the most…
0 Comments7 Minutes
February 9, 2022
Changing the world with your underwear, this is not bananas!
This week it is the Week of Circular Economy in The Netherlands, a perfect moment for us to launch the campaign in collaboration with circular brand MUSA Intimates and the Fashion…
0 Comments7 Minutes
December 14, 2021
This is the current state of textile waste in The Netherlands and abroad
The problem with textile waste is getting bigger and bigger. Most of the clothing that we throw away ends up at landfills and are causing a lot of damage to the environment. Let’s…
0 Comments9 Minutes
December 1, 2021
Concious Fashion Event Calendar December
Every first day of the month we publish our conscious calendar with workshops, masterclasses and events about conscious fashion. We will list them for you so you don't have to…
0 Comments8 Minutes
October 17, 2021
How to fix clothes?
Need some help with repairing the button of your jacket that is loose or already gone? Maybe you need to repair some tears in your clothes? A little fixing helps to make your…
0 Comments14 Minutes
October 15, 2021
Concious Fashion Event Calendar
Every first day of the month we publish our conscious calendar with workshops, masterclasses and events about conscious fashion. We will list them for you so you don't have to…
0 Comments9 Minutes
October 4, 2021
A guide to recycling fashion in a sustainable way
No matter how sustainable or minimal you are with your wardrobe, the time will always come when some fashion pieces need to go. We might all remember the odd season when Marie…
0 Comments10 Minutes
October 4, 2021
What is wrong with fast fashion?
Fast fashion has turned into a mainstream in the blink of an eye without leaving any time to question its dubious existence. Cheap clothing based on the latest fashion trends -…
0 Comments12 Minutes