The week of The Circular Economy: New Optimist’s groundbreaking garment factory

The week of the Circular Economy: watch our video report from the factory from circular fashion pioneer New Optimist


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What you should know about greenwashing and transparency in the fashion industry

No label can become green overnight; it takes a lot of time and resources. But above all, a fashion brand needs to have true intentions to make sustainable and transparent…


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A sexy and sustainable Valentine’s Day

Valentine's Day is obviously all about love. Commercial or not, love deserves to be celebrated in a big way as far as we're concerned. We believe that self-love is the most…


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Changing the world with your underwear, this is not bananas!

This week it is the Week of Circular Economy in The Netherlands, a perfect moment for us to launch the campaign in collaboration with circular brand MUSA Intimates and the Fashion…


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This is the current state of textile waste in The Netherlands and abroad

The problem with textile waste is getting bigger and bigger. Most of the clothing that we throw away ends up at landfills and are causing a lot of damage to the environment. Let’s…


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Concious Fashion Event Calendar December

Every first day of the month we publish our conscious calendar with workshops, masterclasses and events about conscious fashion. We will list them for you so you don't have to…


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How to fix clothes?

Need some help with repairing the button of your jacket that is loose or already gone? Maybe you need to repair some tears in your clothes? A little fixing helps to make your…


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Concious Fashion Event Calendar

Every first day of the month we publish our conscious calendar with workshops, masterclasses and events about conscious fashion. We will list them for you so you don't have to…


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A guide to recycling fashion in a sustainable way

No matter how sustainable or minimal you are with your wardrobe, the time will always come when some fashion pieces need to go. We might all remember the odd season when Marie…


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What is wrong with fast fashion?

Fast fashion has turned into a mainstream in the blink of an eye without leaving any time to question its dubious existence. Cheap clothing based on the latest fashion trends -…


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