Official Launch 'FULL CIRCLE' during Dutch Sustainable Fashionweek

AMSTERDAM – On Friday, 24 September, the MUMSTER MOVEMENT will launch the ‘FULL CIRCLE’ campaign in collaboration with the Municipality of Amsterdam during the Dutch Sustainable Fashion Week, consisting of a circular clothing collection, documentary and interactive exhibition. The launch event is organised for the press and public in De Hallen van Amsterdam. In addition to the documentary screening, the collection and the exhibition, the public can also register for swapping, donation, repair and recycling of clothing. The event will be closed with a panel talk initiated by Ware Westen and hosted by Janice Deul.

Worldwide, a truck full of textile waste is being dumped every second. Did you know that in The Netherlands, people buy 46 pieces of new clothing and discard 40 every year? On average, half of the clothes we buy are thrown away within 12 months.

FULL CIRCLE invites everyone to be more creative with their clothing and prevent textile waste. With the documentary, clothing collection and exhibition, you’re invited to explore the various facets of fashion without consuming new clothes. After all, we are the ones to stop this vicious circle and start a new cycle of endless possibilities without creating waste.

Documentary FULL CIRCLE
What happens if we live in a society where we are no longer invited to be creative but are tempted to keep producing and consuming? A world arises in which overproduction and over consumption are the norms, and no one really knows where the problem starts and ends. In the documentary FULL CIRCLE, we show how we can break these patterns. As a viewer, you are immersed in the world of fashion, including initiatives that show how it can be done differently. Take a look behind the scenes at the creators of our circular collection and get inspired to do the right thing.

Image: Documentary Full Circle, in Atelier Makers Unite, with Andrea Garcia, Fatou Thiam Dogo Fall Mawadior, Leonie Vlaar en Annalie van Doorn.

Capsule Collection
The circular clothing collection consists of fifteen pieces of clothing made entirely from donated textiles. This capsule collection is designed by three designers, each with a unique story:

Leonie Vlaar
Slow fashion Designer Leonie Vlaar brings back the visibility of creating clothes by designing and making custom made items. By involving the wearer through care and attention at every step in the process, she brings long-lasting awareness. She works closely with local weaving mills specialized in the development of recycled and natural fabrics, but she also looks at the mental well-being of the maker. As a coach, she uses fashion as a tool for young people to develop as a person and help them build a skillset.

Andrea Garcia from Serendipity Vintage Dreamer
Andrea Garcia is originally from Spain and currently lives in Amsterdam. She is the co-founder of Serendipity Vintage Dreamer. With Serendipity Vintage Dreamer, Andrea Garcia and Liseth van der Lee aim to reshape the fashion industry by giving clothing a new life and transitioning it to a fully zero-waste industry. With over ten years of industry experience, Andrea is here to change the way we look at circular fashion. Its core is creating modern yet functional waste-free designs with a strong DNA.

Annalie van Doorn
Designer, artist, traveller – Annalie van Doorn is an all-round creative person. In recent years she has travelled the world, working in the fashion industry and creating collections that were shown during the HC Paris Fashion Week. Annelie draws inspiration from her travels and fascination for traditional textile makers and methods. She wants to remind the world of what has been there for a long time. Craftsmanship and sustainability, therefore, play a key role in all her work.

Together they designed the circular clothing collection from donated textiles. The textiles were donated by Sympany and inspiring individuals, including poet Jesse Laport, creator Romy Bresseleers, and Cosmopolitan Fashion Editor Fatou Thiam Dogo Fall Mawadior. They all share their deeply personal stories behind the donated textiles. The entire collection was made by newcomers from the Makers Unite atelier and will be soon available at various clothing libraries, including Lena Library in Amsterdam and other renting initiatives.

Event Dutch Sustainable Fashion Week with the Municipality of Amsterdam
From September 23 to 29, the Dutch Sustainable Fashion Week will take place for the eighth time in a row, the largest sustainable fashion event in the Netherlands. On September 24, MUMSTER, in collaboration with the Municipality of Amsterdam, is organizing the launch of the ‘FULL CIRCLE’ campaign with an event for the press and public. Anyone can register for this event for free. You can register to watch the documentary ‘FULL CIRCLE’ and see the circular collection and exhibition. In addition, different workshops are organized, such as swapping, upcycling and repairing clothes.

Ware Westen, the platform for sustainable fashion in Amsterdam-West, will close the event with a panel talk focused on diversity and sustainability in the fashion world. Fashion activist and publicist Janice Deul will talk to representatives of different disciplines and backgrounds. What is going well in the field of sustainable fashion? Who are the people who make our clothes? How is the chain set up and how can we ensure that sustainability is not just about the latest high-tech discoveries? They will focus on a constructive exchange of ideas with a surprising intermezzo, and cordially invite you to come and listen and join the conversation.

The complete program and the possibility to register for the various activities can be found via this link.



Shift 1

12:00 – 12:30 – Screening FULL CIRCLE

12:30 – 13:30 – Exposition FULL CIRCLE

13:30 – 15:30 – Upcycling workshop by Makers Unite

13:30 – 15:30 – Clothes swap by The SwapShop

13:30 – 15:30 – Clothing repair by Denim City


Shift 2

16:00 – 18:00 – Upcycling workshop by Makers Unite

16:00 – 18:00 – Clothes swap by Swap Shop

16:00 – 18:00 – Clothing repair by Denim City

18:30 – 19:30 – Exposition FULL CIRCLE

19:00 – 19:30 – Screening FULL CIRCLE

20:00 – 21:00 – Panel talk: Diversity & Sustainability in the fashion world



Municipality of Amsterdam
The ambition of the Municipality of Amsterdam is a circular economy in 2050. The West District focuses on connecting circular urban policy with its residents and entrepreneurs. The Municipality shows what they can do themselves to contribute to a more circular lifestyle. The Municipality inspires visitors and residents with examples, stories and offerings from sustainable entrepreneurs. In this way, we encourage fair, sustainable and local purchases.

Sympany is working on a circular textile chain by collecting, sorting and selling/recycling textiles. In this way, they focus on the maximum reuse and recycling of textiles to contribute to a sustainable world while preserving raw materials. Sympany has donated clothing for the collection and shares knowledge about collecting and recycling textiles in the documentary.

Makers Unite
Makers Unite offers creative newcomers talent development programs that enable them to work independently in the Netherlands. In addition, these creatives work together with Makers Unite on assignments from partners in a joint-design process. This way, Makers United strives for a more inclusive society in which newcomers can contribute with their talents and skills. The Makers Unite studio has created the FULL CIRCLE collection and has made this process transparent through the documentary.

The Swapshop
The Swapshop initiative arranges your own clothes swap for you. By handing in clothes to The Swapshop and they will give you Swaps back. In this way, they extend the life of the clothing, and they work towards a cleaner world: one without over-consumption, pollution and waste being incinerated. In addition to their voice in the documentary, they organize a clothing swap during the launch event. The public can take a piece of clothing as an entrance ticket, which they can exchange for another piece of clothing during the event or later in one of The Swapshop locations.

Lena Library
Lena is the first clothing library in the Netherlands. They believe in the transition to a circular fashion system, in which they focus on extending the life of clothing. By lending rather than selling clothes, less clothing needs to be produced, less consumed and never had to throw anything away. The clothing collection FULL CIRCLE is available in the clothing library after the exhibition.

Ware Westen
Het Ware Westen offers the solution to questions from consumers such as: ‘How can I consume more consciously?’, ‘Where can I find honest items?’ and ‘What is my impact as a consumer?’ By creating an online and offline platform for sustainable fashion in Amsterdam West, they make the road to a more sustainable wardrobe easier than ever before. Makers Unite, designer Andrea Garcia of Serendipity Vintage Dreamer and Lena’s Library are all part of Ware Westen. During the launch event, Ware Westen will host a panel talk about more diversity in the fashion world hosted by fashion activist and publicist Janice Deul.

Denim City
Denim City, including the denim innovation campus with a store Jean School, a denim archive, and a sustainable laundry lab are based in de Hallen. Everything they do is based on sustainability, innovation and craftsmanship. Towards a brighter blue!

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